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Study Guide: Social Media Analytics & AI - Module 10

 Yo, what it is! You know what it is, it’s your man Kingmusa— and welcome to The Study Guide! I'm here to break down today's class notes and help us learn together. Today we are going over Data Visualization & Storytelling and we will be focusing on Module 10: Data Visualization & Storytelling" Let's dive into our module on Data Visualization & Storytelling. We're exploring what it is and why it's crucial in today's data-driven world.

Key Concept of the Day: 

Today, we're focusing on the fundamentals of data visualization. This includes understanding how it transforms data into meaningful visuals, the importance of choosing the right chart, and how visualization aids in decision-making across various fields.This week’s module introduces data visualization and storytelling. We’ll explore data visualization’s history, basics, benefits, tool evaluation, and appropriate chart types for different purposes. 

Data visualization simplifies complex information, enabling interactive exploration and decision-making. As data is defined, processed, and contextualized, its value increases, moving from signals to data, information, knowledge, and insights. Social media analysts use visualizations for meaningful insights. Visualizations leverage our ability to process visual information quickly, identifying patterns and differences compared to text or tables. They enhance understanding, retention, and appeal. Data visualization quickly comprehends information, processes large datasets, and makes effective decisions. It tells stories, quickly identifies key points, patterns, relationships, trends, and effectively communicates insights. Various data visualization tools are available, from free and user-friendly options to advanced business solutions. Google Charts, a free browser-based tool, uses HTML5 and SVG to create various visualizations. Tableau, Infogram, and Plotly are well-known tools with unique strengths. 

The “Kissing Charts” framework helps determine the most appropriate chart type for conveying a message. Different chart types reveal different insights, such as conversions, trends, relationships, and composition. Line graphs are effective for showing trends and changes over time, especially when comparing multiple data series. Scatter plots help identify connections between two things, like driving distance and cost per mile. Data visualization, using visuals like line graphs and scatter plots, simplifies data interpretation and helps spot patterns and trends. It’s crucial for quickly finding patterns and communicating complex information effectively. Data visualization improves decision-making, idea presentation, progress tracking, and storytelling, whether working with hierarchical data or as a citizen data scientist. In our upcoming assignment, we’ll analyze, visualize, interpret, and present cleaned data. Explore data visualization’s power!

This concept is important because: Data visualization is a vital skill in any career. It enhances comprehension, aids in identifying patterns and trends, and enables effective communication of complex information to diverse audiences.

Here are the main points:

  1. Data visualization is the graphic representation of data, making it easier to understand.
  2. It helps in spotting trends, outliers, and patterns in data.
  3. Various tools like Google Charts, Tableau, Infogram, and Plotly are used for data visualization.
  4. Different charts (line graphs, scatter plots, heat maps, etc.) are suitable for different data storytelling purposes.
  5. Data visualization is a communication skill essential for various professions.

Data visualization, an interdisciplinary field, translates large datasets into visuals like charts, graphs, and maps to identify trends, outliers, and patterns. Effective visualization makes data analysis accessible and understandable. Analyze the cleaned 500 comments dataset, convert it to CSV, and upload it to Humanalytic for sentiment analysis. Run sentiment analysis, upload data, and interpret results. Summarize the sentiment analysis results, including positive, negative, and neutral comment percentages. Note the primary results, including comment categorization by sentiment. Download and incorporate visual generated from sentiment analysis into your assignment. Create a visually appealing and meaningful word cloud, potentially incorporating keywords. 

Generate a word cloud, summarize key findings, and export the visual representation. Conduct thematic analysis using ChatGPT. Evaluate YouTube comments’ sentiment using a cloud-based sentiment analysis tool. Identify the top five themes and provide two examples for each. Prepare a comprehensive report with a title page, project summary, analysis section, visuals, and key findings. Visualization is optional. Provide detailed instructions for data analysis, including visual analysis, reflection, and interpretation. Develop a two-page report and a video presentation to interpret findings from sentiment analysis, cloud analysis, and thematic analysis. The final report is due on May 5th, ensuring all previous components are included. Students have ample time to complete data visualization, analysis, and interpretation. Contact your instructor during office hours or email for clarification. 

ChatGPT’s responses are mostly positive (46.6%), neutral (38.5%), and negative (14.8%). Topics discussed include authenticity, integrity, creativity, productivity, and research. Academic integrity and ethical implications of AI in education are crucial. Generative AI, like ChatGPT, significantly affects education, journalism, media education, tourism, and medical education.

Let’s examine how people discuss ChatGPT on social media beyond English-language tweets. This study aims to understand people’s thoughts and engagement with ChatGPT to gauge its impact on education. While research on generative AI tools like ChatGPT on social media is limited, this study analyzes tweets to grasp public sentiment and perceptions of its potential changes in higher education. We’ll carefully analyze tweets for sentiment and themes. Generative AI, like ChatGPT, uses deep learning models to create new content, mimicking human writing and assisting in storytelling and conversations. However, it also raises ethical questions about authenticity and its future implications, especially for older users engaged in complex conversations. Strong ethical guidelines and a rethinking of copyright laws are essential for responsible use, especially for older users. Generative AI can revolutionize education by creating personalized learning materials, generating educational content, and enhancing interactivity. AI-powered tools can automate content creation, including adaptive quizzes and interactive tutors. Nevertheless, ethical concerns like bias reinforcement necessitate adequate oversight to ensure responsible AI use. 

Social media plays a significant role in discussing AI in education, gaining widespread attention. People have varying opinions on AI’s impact on learning, with some enthusiastic and others skeptical. The study analyzed 18,763 tweets from the X API about ChatGPT, education, and AI using thematic analysis, Leximancer, Voyant Tools, and SentiStrength. Thematic analysis identified five main themes: authenticity, integrity, creativity, productivity, and research. ChatGPT’s authenticity was a major topic, with users praising its creativity, originality, truthfulness, and accuracy. Ethical implications like honesty, consistency, reliability, and data privacy were also discussed. Users were excited about ChatGPT’s potential for innovative content creation and academic research. It was seen as a time-saving tool for higher education tasks. Its role in research sparked curiosity about its benefits and risks, especially regarding academic integrity. Data analysis revealed mostly positive and neutral feelings (85%), with only 1% focusing on facts and information. Concerns about data privacy, bias, and its impact on learning were mixed, while some expressed hope for improved learning and task ease. 

Over-reliance on AI-generated answers raised concerns about critical thinking, problem-solving, academic dishonesty, and ethical implications. Despite these concerns, many recognize ChatGPT’s potential for innovative learning and efficiency in education. Public opinion is divided, but people are engaged and interested in its benefits and challenges. To ensure ethical AI, strong data anonymization, clear data policies, diverse training data, and stakeholder input are crucial. Institutions should create and maintain ethical AI guidelines. Data privacy and bias reduction should be prioritized when using AI in education.


Educators must understand AI’s capabilities, limitations, and potential biases. Data privacy is crucial, and transparency about AI tool usage fosters trust. AI should enhance learning, not replace humans. However, human oversight is essential for ethical use. While most people are positive about AI in schools, concerns about its impact on grades persist. This study focused on English-language tweets, potentially limiting its representativeness and introducing bias. The study, funded by Stephen F. Austin State University, involved GAE in testing, investigation, writing, and project management, while HKA contributed to testing, investigation, writing, visuals, and supervision. The authors declare no conflicts of interest. This comprehensive review examines ChatGPT and generative AI’s potential impact on medical education, crowd simulation, art, academic integrity, ethical leadership, and higher education. It also explores AI’s impact on industry and higher education, advocating for transdisciplinarity and digital humanities. Accountability in qualitative research, especially in accounting and management, is investigated. ChatGPT’s integration into education and its potential future are explored. Its role in medical education, along with generative language models and AI in medical education, is discussed. 

Generative AI’s impact on business and information systems, including ChatGPT’s use in these areas, is examined. Audience engagement with ChatGPT-related content on YouTube is studied, with implications for content creators and AI tool developers. The CoAuthor dataset explores human-AI collaboration in writing, and Leximancer aids in analyzing text data. Research papers on ChatGPT raise questions about authorship and plagiarism. Voyant tools analyze content in digital humanities projects. Nguyen (2023) examines news media’s discussion of big data and AI risks. Öztürk and Ayvaz (2018) use sentiment analysis to understand Twitter users’ opinions on the Syrian refugee crisis. This research explores research, teaching, and real-world applications. It examines ChatGPT’s use in research, qualitative data analysis tools, AI and consumer engagement, chatbot applications in education, sentiment analysis in social media, blockchain for opinion analysis, and data visualization. Data visualization turns data into visual representations for easier understanding and sharing insights. This module covers data visualization basics, history, benefits, tool evaluation, chart selection, and its importance in various careers. 

Data visualization helps find trends, outliers, and new insights from large datasets. Lexical information aids data analysis, reasoning, and decision-making based on data. Data visualization methods include charts, tables, maps, infographics, and dashboards, each suited to different data types and communication needs. Data transformation follows a model where data changes from a signal to data, information, knowledge, and finally insight, each stage becoming more refined and valuable.

In a nutshell, this module introduces the key concepts of data visualization and storytelling, highlighting its significance in analyzing and communicating data effectively. Data visualization has a long history, dating back to the 16th century when maps and diagrams were used for mathematical illustrations and calculations. In the 18th and 19th centuries, diagrams became more common, and nomograms were developed for complex calculations. Data visualization truly took off in the 20th century due to advancements in math, statistics, and visual thinking. Today, it’s a powerful tool that helps us make sense of complex data by quickly processing images. Data visualization offers numerous benefits for businesses, including gaining a competitive advantage, communicating valuable insights, and finding new opportunities and solutions. Various data visualization tools are available, from free browser-based tools to advanced platforms that integrate with business applications. Microsoft Power BI and Tableau are popular tools for business intelligence, while DataWrapper is a user-friendly web app that lets you create interactive charts and maps from CSV data. DataWrapper offers various visualizations, business intelligence features, analytics, reporting, data connectivity, and device compatibility, making it easy to find the right platforms and share and integrate data. 

Data visualization can be used for comparison, relationship, distribution, composition, connection, location, bar, line, pie, map, scatter plot, and Gantt chart applications. Histogram charts are especially useful for showing how data is spread out among groups, like how much pumpkin each person weighs. They group data into intervals and show how many times each interval appears. Histograms differ from bar graphs because they have next-to-each-other bars for continuous data and gaps for categorical data. Heat maps show how two factors are related by using color intensity to show areas of high and low concentration. Histograms are great for showing how data is spread out hierarchically, like how much storage is used or how much money is in a budget. Sharing data stories based on solid, unbiased information is crucial for showing insights and building trust. Data visualization is a practical skill for effective communication and data-driven decision-making. Citizen data scientists recommend that professionals use data and visualizations for decision-making. Data visualization connects technical analysis with visual storytelling, making it a valuable skill in today’s workplace.

That wraps up today’s episode of The Study Guide. Remember, we teach to learn, and I hope this has helped you understand Module 10: Data Visualization & Storytelling better. Keep studying, keep learning, and keep pushing toward your academic goals. Don’t forget to follow me on all platforms @Kingmusa428 and check out more episodes at kingmusa428.com. See y’all next time!

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